👀I’ve seen it all. 👀

❌The transformation lead who missed their own team updates!

❌The transformation lead who said: “I don’t give a f*** about communications”!

❌The transformation lead who no one in their own team knew!

➡️Here’s what I say to transformation leads – If you don’t give a f*** about comms, your people won’t give a f*** about the transformation or you.

Do this:

✅Schedule in regular updates with your people. And turn up!

✅Always remind them of the ‘why’ behind the change. Paint a picture of what good looks like.

✅Be visible. Be an advocate of the change. Credibility and alignment starts with you.