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Goals of communications:

Inform

Important information or actions

Learn

Learn and knowledge share

Action

Drive actions and behaviour

Culture

Influence culture, hearts & minds

Agile Communications Activities Plan - PI1

PI1.1

Day 1
Communication from LT on day 1 of PI
Goal: I
Day 2
Leadership Team Stand up - update on Agile Transformation

Example agenda: 

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: IA
Day 7
Launch of Agile Transformation website

Example: 

  • Exciting News! Your new go to place for all things Agile is now live!
Goal: CLA
Day 7
Communication on the launch of Agile Transformation website
Goal: I
Day 9
Learning activity - Agile Transformation
Goal: LA

PI1.2

Day 1
Colleague interview

Example content:

  • Inspiring blog about their new role as an RTE
Goal: I
Day 2
Leadership Team Stand up - update on Agile Transformation

Example agenda:

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: IA
Day 2
Learning activity - Theme tbc
Goal: LA
Day 3
Thematic article for Agile Transformation site
Goal: LCA
Day 4
Colleague storytelling
Goal: LCA
Day 6
Colleague interview
Goal: C
Day 7
Thematic article for Agile Transformation site
Goal: LCA
Day 8
Colleague storytelling
Goal: LCA
Day 10
Agile Transformation Weekly News Roundup
Goal: ILCA

PI1.3

Day 1
Colleague interview

Example content:

  • Inspiring blog about their role as an Architect
Goal: C
Day 2
Leadership Team Stand up - update on Agile Transformation

Example agenda:

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: IAC
Day 3
Thematic article for Agile Transformation site
Goal: LCA
Day 4
Leadership Team checkpoint
Goal: C
Day 4
Colleague storytelling
Goal: LCA
Day 5
Agile Transformation Weekly News Roundup
Goal: ILCA
Day 6
Colleague interview
Goal: C
Day 7
Learning activity - Theme tbc
Goal: LA
Day 7
Agile Transformation article for Home Page
Goal: ILCA
Day 9
Colleague storytelling
Goal: LCA
Day 10
Agile Transformation Weekly News Roundup
Goal: ILCA

PI1.4

Day 1
Colleague interview

Example content:

  • Inspiring blog about their role as an Engineer
Goal: C
Day 2
All Hands with org on Agile Transformation

Example agenda:

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: CIA
Day 3
Thematic article for Agile Transformation site
Goal: LCA
Day 4
Colleague storytelling
Goal: LCA
Day 4
Learning activity - Agile Transformation
Goal: LA
Day 5
Agile Transformation Weekly News Roundup
Goal: ILCA
Day 6
Colleague interview
Goal: C
Day 8
Thematic article for Agile Transformation site
Goal: LCA
Day 9
Colleague storytelling
Goal: LCA
Day 10
Agile Transformation Weekly News Roundup
Goal: ILCA

PI1.5

Day 1
Colleague interview

Example content:

  • Inspiring blog about their new role as a Scrum Master
Goal: C
Day 2
Leadership Team Stand up - update on Agile Transformation

Example agenda:

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: IAC
Day 2
Learning activity - Theme tbc
Goal: LA
Day 3
Thematic article for Agile Transformation site
Goal: LCA
Day 4
Colleague storytelling
Goal: LCA
Day 5
Agile Transformation Weekly News Roundup
Goal: ILCA
Day 6
Colleague interview
Goal: C
Day 7
Agile Transformation article for Home Page
Goal: ILCA
Day 9
Colleague storytelling
Goal: LCA
Day 10
Agile Transformation Weekly News Roundup
Goal: ILCA

PI1.6

Day 1
Colleague interview

Example content:

  • Inspiring blog about their new role as a Product Owner
Goal: C
Day 2
Leadership Team Stand up - update on Agile Transformation

Example agenda:

  • Update on the Agile Transformation
  • Next steps
  • Q&A
Goal: IAC
Day 2
Learning activity - Theme tbc
Goal: LA
Day 3
Thematic article for Agile Transformation site
Goal: LCA
Day 4
Colleague storytelling
Goal: LCA
Day 5
Agile Transformation Weekly News Roundup
Goal: ILCA
Day 6
Colleague interview
Goal: C
Day 6
Leadership Team checkpoint
Goal: C
Day 7
Executive/Sponsor Checkpoint
Goal: C
Day 8
Thematic article for Agile Transformation site
Goal: LCA
Day 9
Colleague storytelling
Goal: LCA
Day 10
Agile Transformation Weekly News Roundup
Goal: ILCA

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