PI1
PI1.2
Day 1
Monday
Colleague interview
Goal: Culture
Day 2
Tuesday
LT Stand up - update on AT
Goal: Inform
Day 2
Tuesday
Learning activity - Theme tbc
Goal: Educate / Action
Day 3
Wednesday
Thematic article for AT site
Goal: Educate / Culture / Action
Day 4
Thursday
Colleague storytelling
Goal: Educate / Culture / Action
Day 6
Monday
Colleague interview
Goal: Culture
Day 7
Tuesday
Thematic article for AT site
Goal: Educate / Culture / Action
Day 8
Wednesday
Colleague storytelling
Goal: Educate / Culture / Action
Day 10
Friday
AT Weekly News Roundup
Goal: Inform / Educate / Culture / Action
Goals of comms
To inform
‘Must have’ communications to keep colleagues informed on important information or actions.
To educate
Communications activities and storytelling for colleagues to learn and share.
To promote actions
Communications activities designed to drive action and behaviour changes.
To influence culture
Communications activities designed to influence and drive culture and behaviour.