Author page: erum

At the start, confidence in communicating tech change sat between 1–3 out of 5. ✅ By the end, it had moved to 4–5 out of 5. Few course highlights: ➡️ Tech ways of working and jargon made easy ➡️ Practical tools, frameworks & templates ➡️ Real-world scenarios and story ideas ➡️ Using AI…

Total cart-before-horse situation! (Read on to see why) Had a great day delivering the fourth iteration of 𝐀𝐈 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: 𝐒𝐦𝐚𝐫𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 & 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 with the Institute of Internal Communication to attendees from software, energy, utilities, retail, education, insurance and the care sector, plus someone joining from as far afield as…

The question is - are your skills keeping up? If you’re early in your internal comms career and looking to upskill, join me and my colleague Farhan for two practical, high-impact workshops with the Institute of Internal Communication next month, created with you in mind: 🔹💡 𝐀𝐈 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: 𝐒𝐦𝐚𝐫𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 &…

By driving a bottom-up movement? Using communications and storytelling to drive buy-in. This was what I talked about at the Institute of Internal Communication’s Change Communication conference last month. Cos here’s the thing. There are currently two forces colliding… ➡️ On one side….. change is compounding. 70% of transformations already fail to…

Not just because I had the honour of opening the Institute of Internal Communication's Change Communications Conference last week (sponsored by Silicon Reef), which was VERY nerve wracking 😳…. 𝒃𝒖𝒕 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒔𝒐 𝒎𝒂𝒏𝒚 𝒑𝒆𝒐𝒑𝒍𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒉𝒂𝒅 𝒕𝒉𝒆𝒊𝒓 𝒑𝒉𝒐𝒏𝒆𝒔 𝒐𝒖𝒕 𝒕𝒂𝒌𝒊𝒏𝒈 𝒑𝒉𝒐𝒕𝒐𝒔 𝒐𝒇 𝒎𝒚 𝒔𝒍𝒊𝒅𝒆𝒔. 🎉 📷 Bit like a crowd at…

A huge thank you to Institute of Internal Communication and sponsor Silicon Reef for a fantastic Change Conference! I had the pleasure of opening the day talking on 𝐀𝐠𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐀𝐈 – 𝐖𝐡𝐲 𝐚𝐠𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐞𝐝𝐠𝐞, which seemed fitting given that without agility, change is difficult to effect. The conversations I had…

Just delivered our sell-out course to a group of internal communicators, with attendees joining in from as far afield as Poland and Dubai! 🌏 This was our third iteration in 5 months and here’s what we’re noticing: 📈 People are using AI more and more in their day-to-day work. 📈 They’re getting genuinely AI…

A brilliant outcome from the Institute of Internal Communication member session I ran last week: “𝐀𝐠𝐢𝐥𝐢𝐭𝐲 - 𝐓𝐡𝐞 𝐅𝐥𝐞𝐱 𝐅𝐚𝐜𝐭𝐨𝐫: 𝐅𝐮𝐭𝐮𝐫𝐞-𝐑𝐞𝐚𝐝𝐲 𝐚𝐧𝐝 𝐅𝐢𝐭 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞”. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐚𝐠𝐢𝐥𝐢𝐭𝐲 𝐦𝐚𝐭𝐭𝐞𝐫 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫𝐬 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰? Because the pace of change is only accelerating and the rapid rise of AI is reshaping how we…

Thrilled to support internal communicators in building their AI skills and confidence in this space. 😀

If you told me two years ago that I’d need to become part prompt-engineer, part data-analyst and part storyteller, I’d probably have laughed! Yet here we are. The role of the internal communicator is changing fast. The question isn’t if we adapt to AI, it’s how. AI has opened the door for comms teams…

AI is changing everything about how we work. It’s faster, more flexible and more tailored. But it also comes with risks - tone, bias and even false outputs. Join us to learn how to stay ahead: 🚀𝐀𝐈 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: 𝐒𝐦𝐚𝐫𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧🚀 10am – 4pm BST | 25…