𝐓𝐡𝐞 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐈

If you told me two years ago that I’d need to become part prompt-engineer, part data-analyst and part storyteller, I’d probably have laughed! Yet here we are. The role of the internal communicator is changing fast. The question isn’t if we adapt to AI, it’s how.

AI has opened the door for comms teams to analyse sentiment in minutes, tailor messages for different audiences, test formats quickly and make decisions based on real evidence, not gut feel. That means faster insight, clearer messaging and campaigns that land quickly. It helps us work smarter, understand what people actually need and create communications that feel relevant, human and timely. With the workplace continually changing, this is vital for managing uncertainty, reducing resistance and building trust when it matters most.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮?
Your work becomes more strategic and more creative. Instead of losing hours drafting endless versions of the same message or manually sifting through feedback, you can focus on influence, clarity and culture. For example, shaping leadership messaging, improving colleague experience or storytelling that helps people understand change rather than fear it. Prompting becomes part of the creative process. It allows you to explore new angles, test different tones and media, and get ideas on the table faster.

In our upcoming course, you will get hands-on experience with all of this through practical exercises, prompt experimentation and the ethical guardrails that keep things safe, human and credible. You will learn how to pair AI with good judgement. This is the sweet spot where technology supports you, not replaces you.

𝐀𝐈 𝐢𝐬𝐧’𝐭 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐨𝐯𝐞𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬.
But communicators who can use it confidently will be the ones leading the way in how organisations speak, listen and connect. If you are new to AI in comms and want to stay ahead of the curve, join our workshop. It sold out the last two times we ran it!

You will leave with practical tools, prompts and ideas you can use straightaway, and time back to focus on the work that really matters.

🚀AI in Your Toolkit: Smart Working and Effective Internal Communication🚀

10am – 4pm BST | 25 November 2025 | Online | With the Institute of Internal Communication